Privacy Policy

Introduction

Welcome to Momwise, the family organization application ("App") designed to support and empower mothers in their parenting journey. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information and the information of children who use our App. By using Momwise, you agree to the practices described in this Privacy Policy. Please read this policy carefully to understand our practices.

Definitions

• SERVICE means the https://momwise.ai website operated by Appvents LLC.
• PERSONAL DATA means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
• USAGE DATA is data collected automatically either generated by the use of Service or from Service infrastructure itself (for example, the duration of a page visit).
• COOKIES are small files stored on your device (computer or mobile device).
• DATA CONTROLLER means a natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your data.
• DATA PROCESSORS (OR SERVICE PROVIDERS) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.
• DATA SUBJECT is any living individual who is the subject of Personal Data.
• THE USER is the individual using our Service. The User corresponds to the Data Subject, who is the subject of Personal Data.

Scope

This Privacy Policy applies to personal information processed by us through the Momwise mobile application, our website, and any other related services and offerings (collectively, the "Services"). This policy is incorporated by reference into the Momwise Terms of Use.

Information We Collect

When you use the Momwise App, we may collect the following types of personal information:

• Account Information: When you create a Momwise account, we collect your name, email address, and other relevant account information.
• Family Information: Information about your family members, including children's names and ages when provided.
• Usage Data: Information about how you interact with our app, including features used and time spent.
• Content Data: Any content you create, upload, or share within the app, including posts, comments, and media.
• Device Information: Technical data about the devices you use to access our services.

How We Use Your Information

We use your personal information for the following purposes:

• To provide and maintain our Services
• To improve and personalize your experience
• To communicate with you about our Services
• To ensure the security and integrity of our Services
• For research and analytics purposes

Retention of Data

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Union (EU) and European Economic Area (EEA), you have certain data protection rights, covered by GDPR. See more at https://eur-lex.europa.eu/eli/reg/2016/679/oj

We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please email us at support@momwise.ai.

In certain circumstances, you have the following data protection rights:

• the right to access, update or to delete the information we have on you;
• the right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete;
• the right to object. You have the right to object to our processing of your Personal Data;
• the right of restriction. You have the right to request that we restrict the processing of your personal information;
• the right to data portability. You have the right to be provided with a copy of your Personal Data in a structured, machine-readable and commonly used format;
• the right to withdraw consent. You also have the right to withdraw your consent at any time where we rely on your consent to process your personal information;

Please note that we may ask you to verify your identity before responding to such requests. Please note, we may not able to provide Service without some necessary data.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

E-Mails and SMS

By using Momwise, you may receive email and SMS notifications. These emails and SMS are sent using our service provider Twilio. You agree that we may share your mobile phone number and the contents of any message you send or receive through such Service with our third-party partner, Twilio. For more information regarding how Twilio may store or use your information, please review Twilio's Privacy Policy which can be found here: https://www.twilio.com/legal/privacy.

Service Providers

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), provide Service on our behalf, perform Service-related services or assist us in analysing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Google Workspace APIs and Data Usage

Momwise's use and transfer of information received from Google APIs to any other app will adhere to Google API Services User Data Policy, including the Limited Use requirements.

Data Sharing Disclosure: We may share data obtained through Google Workspace APIs with the following parties:

• Our cloud hosting and infrastructure providers who host our application
• Database service providers who store encrypted application data
• Analytics providers who help us understand application usage (in anonymized form only)

AI/ML Training Limitation: We explicitly affirm that data obtained through Google Workspace APIs is not used to develop, improve, or train generalized AI and/or ML models. Any data received through Google APIs is used solely for providing the direct functionality of our service to you.

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

We are committed to protecting children's privacy. We collect only the minimum necessary information about children, and only with parental consent. Parents have the right to review, delete, or refuse further collection of their child's information.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes through the App or by email.

Contact Us

If you have any questions about this Privacy Policy, please contact us at: